maxwebline.com

TV Time Goes Down and Internet Time Goes Up

MWL Admin — Mon, 25 Feb 2008 15:23:53 +0000

The time people spend on the web keeps increasing and reaching now in average up to 32 hours per week. And if mostly it’s shifted from TV viewing it means only one thing – advertising budgets has to accommodate such change and relocate money towards the internet. By doing so it will boost online sales even more. Some studies done by Forrester Research suggest that e-commerce sales will reach $334.7 billion dollars by 2012. It’s very easy to see why. Online sales will come at expense of typical retail stores and switching from TV to Internet.

Do you shop online?

MWL Admin — Wed, 13 Feb 2008 15:32:32 +0000

Almost 9 internet users out of 10 have purchased something on Internet. That’s amazing considering that only two year ago statistics reported 10% of world’s population has made at least one purchase. North America and Europe have more purchasing power then developing countries however we see that it changes very fast also.

With more products being offered via Internet and improved transaction security the number of users buying products and services is growing, so does Online revenue.

The number one product bought Online is BOOKS, following by CLOTHING, VIDEO/DVD/MUSIC and with TRAVEL reservations being in fourth place.

Wordtracker Free Keyword Tool

MWL Admin — Mon, 11 Feb 2008 19:12:02 +0000

Do you know the most frequently searched phrases that people are using to find your product or services? Find these keywords using the Wordtracker Free Keyword Tool. It works very simple, just enter one word and it will provide a list of related keywords and phrases.

Wordtracker Free Keyword Tool

Count on Grandparents When it Comes to Online Shopping!

MWL Admin — Mon, 17 Dec 2007 14:56:32 +0000

Grandparents are big spenders when it comes to buying gifts for their grandchildren. According to grandparents.com US grandparents spend $50 billion dollars annually. Yet the advertisement today mostly accommodates a younger generation.
Grandparents find Internet very convenient and resourceful when shopping for gifts. Plus it is less time consuming and can be done in the comfort of their own home. The population of grandparents is growing rapidly. In fact by 2025 one-quarter of all US population will be consisting of grandparents. So keep this in mind when planning your next campaigns and you will be enormously rewarded.

More Marketing Money Go Online

MWL Admin — Fri, 14 Dec 2007 10:05:23 +0000

Based on MarketingSherpa’s “Search Marketing Benchmark Survey” there is expected increase in search engine budgets by at least 11% in 2008. Google AdWords remains to be a leader when it comes to pay-per-click campaigns with one-third search marketers using AdWords services.
Because E-mail and Pay-per-click marketing brings instant return it’s implemented by many online business. On contrary Search Engine Optimization holds great potential since it produces long lasting results and benefits companies in a long run reducing promotional costs at the same time. According to Oneupweb study only one-fifth of the top100 US retailer websites were well optimized by August 2007. A huge one-quarter of websites have not been optimized at all. We can say definitely those companies are way behind with their Search Engine Optimization. The faster those companies catch up with their SEO the better chances to outperform their competitors.

Internet Potential Is Not Fully Utilized By Small Business

MWL Admin — Wed, 05 Dec 2007 10:21:28 +0000

According to a Small Business Research Board study and Business today we have still a lot of businesses that do not have a website. The businesses that do have websites do not make revenues and far from using full potential of internet. Only one half of businesses use websites to sell products and services and benefit from e-commerce revenue.

Social Networking, Blogs And Online Video Sites Bring Huge Sales This Year

MWL Admin — Fri, 30 Nov 2007 15:20:21 +0000

Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s report.

• Social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006
• Blog traffic grew 23% to 28 million unique visitors
• Online video site traffic increased 20% to 93 million
Social networking together with another Web 2.0 tools present tremendous opportunity for online retailers.

Online Holiday 2007 shopping

MWL Admin — Fri, 02 Nov 2007 15:18:25 +0000

Online Holiday 2007 shopping is just around the corner. According US Department of Commerce and TNS Retail Forward this Holiday season fourth quarter sales will reach $42 billion dollars comparatively to $35 billion dollars in 2006. One-half of adult Internet users expected to make a holiday gift purchase online which a positive sign for internet retailers.