Based on MarketingSherpa’s “Search Marketing Benchmark Survey” there is expected increase in search engine budgets by at least 11% in 2008. Google AdWords remains to be a leader when it comes to pay-per-click campaigns with one-third search marketers using AdWords services.
Because E-mail and Pay-per-click marketing brings instant return it’s implemented by many online business. On contrary Search Engine Optimization holds great potential since it produces long lasting results and benefits companies in a long run reducing promotional costs at the same time. According to Oneupweb study only one-fifth of the top100 US retailer websites were well optimized by August 2007. A huge one-quarter of websites have not been optimized at all. We can say definitely those companies are way behind with their Search Engine Optimization. The faster those companies catch up with their SEO the better chances to outperform their competitors.

This entry was posted on Friday, December 14th, 2007 at 10:05 am and is filed under e-marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.