Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s report.

• Social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006
• Blog traffic grew 23% to 28 million unique visitors
• Online video site traffic increased 20% to 93 million
Social networking together with another Web 2.0 tools present tremendous opportunity for online retailers.

Online Holiday 2007 shopping is just around the corner. According US Department of Commerce and TNS Retail Forward this Holiday season fourth quarter sales will reach $42 billion dollars comparatively to $35 billion dollars in 2006. One-half of adult Internet users expected to make a holiday gift purchase online which a positive sign for internet retailers.